The Significance of Cosmetic Packaging for Brand
Like any commodity, cosmetics need unique cosmetic packaging to achieve the final sale, and it is a commodity that depends heavily on packaging. It not only owes to that the characteristics of cosmetic ingredients decide that the reasonable packaging is necessary to protect the safety and stability of products, but also owes to cosmetics itself is a special commodity carrying people's desire to beautify themselves. In order to achieve a successful design effect, we need to design cosmetic packaging systematically and methodically.
Brand positioning refers to establishing one's own market position or consumer's psychological position according to the target market demand and target consumer's psychological demand, and defining a unique proposition for the brand, which should have great attraction to target consumers and can establish a unique market position.
In the process of establishing this status, we need a carrier to speak for the brand. Creative cosmetic packaging design, as the image representative of the brand, can enable consumers to identify with the value concept and product quality of the brand through visual means. After defining the brand positioning, packaging design can be targeted, and can serve the brand more effectively and become a meaningful design.
- April 7, 2020Eyes are the windows of the mind, which can reflect the mental state of a person. For a girl who loves beauty, she should not only make her eyes big and bright, but also use eye shadow to modify her e...view
- April 7, 2020For products with novelty, if new packaging is adopted, the impact on customers will be greatly enhanced. In addition, novel packaging can add luster and attraction to a very ordinary product. In the ...view
- December 19, 2019Today, with the progress of design, the change of concept, the improvement of people's living standard and the emergence of new things, people's aesthetic consciousness has been constantly imp...view
- December 19, 2019Women are the most perceptual consumers, and often a beautiful pattern or logo can move her. If we can take advantage in the design of skincare bottles, it is wise to start brand building from skincar...view
- December 19, 2019Skincare products, as one of the favorite items for girls, need to be purchased constantly by girls. Many businesses aim at the market of skincare products, and make great efforts in the field of skin...view
- October 16, 2019The envelope flower box is the most romantic and chic of all flowers. Use flowers instead of letterhead to put all your love in the envelope and give it to each other. How can such a fascinating gift ...view