Some suggestions of China cosmetic packaging suppliers for packaging, packaging is the beginning of consumer exposure to cosmetics. How to use the initial perception to improve product quality and brand image of wholesale cosmetic packaging supplies? You need to combine other dimensions to create a memorable experience that not only makes you more memorable than your competitors, but also increases your motivation to buy. Don't let consumers complete the purchase of the product, but further create brand marketing. The use of the product continues throughout the process. In the process, we should do our best to promote the product, whether it is from the outer box or the cosmetic bottle. We will focus on several ways to enhance the brand image through different dimensions.
Make consumers fall in love with you when they see you. The visual impact of the packaging produced by China cosmetic palette manufacturer is the key to the success of the product. If you want your product to stand out among hundreds of competitors, you have to go beyond the most basic elements. In addition to typography and visual elements, it is great to enhance the visual experience with innovative touches. If the visual elements of your cosmetic packaging are attractive enough, many consumers will want to pick it up and touch it.
Touch experience paper is the most common thing in our daily life. In the choice of packaging materials, we can use its unique materials or technologies to create different feelings. We can emboss paper cosmetic packaging with embossing rollers. Different stripes can be made into different stripes. Use a printing or bronzing process to create a bump effect. Such as UV printing, bronzing, embossing, etc. Touch elements on cosmetic packaging create opportunities for consumers to explore and experience packaging. These elements can invite consumers to touch and feel your product, which is a step for consumers to approach and experience your product. Embossed and textured finishes can add a new dimension to your packaging and bring your products, stories and branding to life.
The paper cosmetic packaging is more printed, which will cover the natural color of the paper, and the woody fragrance of the paper will also be covered. When printing and lining are used, the box should be placed in an open area to dissipate the odor. Some fragrance brands will paint light scents on cosmetic packaging, giving it a very subtle feel. This subtle effect can trigger memories of the past and even drive people to buy products subconsciously. This is an accessory feature that can be selected according to the packaging budget.
It is also possible to add structures that play music to your cosmetic packaging. This can better reflect the characteristics of the product, mainly used as a holiday gift box. It’s interesting that music can capture consumers’ attention while enhancing brand value. For end users, a relationship with a brand goes far beyond the visual. It is necessary to carry out multi-dimensional brand maintenance, and do every detail while doing a good job of the product. Applying these lessons to cosmetic packaging will make it easier for you to convince consumers to buy your product.