The Significance of Cosmetic Packaging for Brand
Like any commodity, cosmetics need unique cosmetic packaging to achieve the final sale, and it is a commodity that depends heavily on packaging. It not only owes to that the characteristics of cosmetic ingredients decide that the reasonable packaging is necessary to protect the safety and stability of products, but also owes to cosmetics itself is a special commodity carrying people's desire to beautify themselves. In order to achieve a successful design effect, we need to design cosmetic packaging systematically and methodically.
Brand positioning refers to establishing one's own market position or consumer's psychological position according to the target market demand and target consumer's psychological demand, and defining a unique proposition for the brand, which should have great attraction to target consumers and can establish a unique market position.
In the process of establishing this status, we need a carrier to speak for the brand. Creative cosmetic packaging design, as the image representative of the brand, can enable consumers to identify with the value concept and product quality of the brand through visual means. After defining the brand positioning, packaging design can be targeted, and can serve the brand more effectively and become a meaningful design.
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