You have any question? EXTRA LINK PRINTING & PACKAGING CO.,LTD. GET A QUOTE
Email Us
News
News

Design Strategy of the Cosmetics Packaging

There are many kinds of cosmetics, and consumers have more and more choices. As an enterprise, it is necessary to classify cosmetic packaging through the efficacy and composition of products so as to facilitate consumers' identification and purchase of cosmetics. In the classification and design of cosmetic packaging, it is very important to design regularly the changes of packaging shape elements. Generally, the packaging design of a series of products can adopt the following combinations:


①The same container shape, different container color. This design can be implemented by cosmetics with similar efficacy but different use times. For example, in the same series of early frost and late frost, two container colors with large color difference are often used to distinguish the concept of time.


②The same container shape and color. Bottle stickers with the same design style, but one or several design elements on the bottle stickers are changed to implement. This design scheme is usually used for cosmetics with the same function but different components. For example: cosmetics belonging to fruit series use containers with the same design style, because they all use fruit formula. But the fruit formula is divided into pomegranate, lemon, tomato and other formula, so the bottle sticker can draw the corresponding fruit pattern to distinguish.


③Complementary containers. Most of the products that implement this design plan are products with supporting functions. For example, the same series of shampoos and conditioners usually make the packaging of the two as a whole design, combining into a new overall shape in order to reflect the unity of the two, and imply that consumers should use a complete set to increase sales.


In a word, it will benefit both enterprises and consumers to adopt corresponding design methods according to different classifications of cosmetics by providing consumers with a more effective, more intuitive and more convenient guiding consumption method. We have wholesale cosmetic packaging supplies. If you want high quality custom cosmetic packaging, please contact us today!


Related News
  • Gift Box Material Selection

    Gift Box Material Selection

    November 17, 2020Gifts are usually displayed in front of users in a beautiful, exquisite, and high-end image. Therefore, for gift packaging boxes, selecting materials is the best way to reflect the gift's value an...view
  • How to Make Consumers More Satisfied with the Cosmetics Packaging Box Design?

    How to Make Consumers More Satisfied with the Cosmetics Packaging Box Design?

    November 5, 2020Competition among cosmetics is quite fierce. With the continuous product improvement, the major brands also pay more attention to the design of cosmetic packaging boxes. Cosmetics are highly valuable ...view
  • Why Customized Cosmetic Boxes Are Necessary?

    Why Customized Cosmetic Boxes Are Necessary?

    June 6, 2023Each project needs attractive packaging at different time intervals to stand out in the interest group. By packaging quality as a crowd communicator, all basic information about the product is transmi...view
  • 6 Major Production Techniques of Gift Box

    6 Major Production Techniques of Gift Box

    December 2, 2020Different from the traditional boxes, self-service experiential gift box brings a series of exquisite comfort and service with great experience. It is usually small and exquisite with a nice card or o...view
  • Skincare Package is more Attractive

    Skincare Package is more Attractive

    December 19, 2019Skincare products, as one of the favorite items for girls, need to be purchased constantly by girls. Many businesses aim at the market of skincare products, and make great efforts in the field of skin...view
  • The Secret of Success in Cosmetic Packaging Boxes

    The Secret of Success in Cosmetic Packaging Boxes

    December 2, 2020The success of cosmetic packaging boxes is not only dependent on the aesthetics. Customers will make a decision based on the mood at the time when purchasing, link the product concentrating on, make a...view