Anyone who has been involved in packaging design knows that the possibilities of color are limitless, and the role that color plays in our lives is essential. In addition to its aesthetics, color is also a vital expression for cosmetic packaging.
The importance of color makes it an essential part of marketing, brand development, and cosmetic retail packaging. It can distinguish your product from the competition. So, how to effectively use color in decorative packaging boxes?
1. Target customer groups
The target customers of the product and their age, gender, socioeconomic status, and geographic location will impact the customized packaging box. When designing a product packaging box, it is like drawing on white paper. All colors, patterns, and patterns in cosmetic packaging boxes should be determined according to the preferences of target customers.
2. Customer culture
There are different meanings in different countries for the same color. For example, red in China usually symbolizes celebration, good luck, and nobility; in North American countries, red symbolizes enthusiasm, unrestrainedness, and joy; in some Western countries, red is the opposite, representing evil, violence, and blood.
In addition to using brand colors, adding appropriate fashion colors to cosmetic packaging boxes is also a feasible method. When considering how colors affect our perception of gift boxes, it is key to ensure that the colors chosen are consistent with the overall brand strategy. From customer groups to customer culture to fashion trends, ensuring that the colors are compatible with the overall brand image will help the brand's recognizability.